Template-Driven Creative Supported by Element-Driven Production

The BBN3 Video Platform has changed the way digital video content is created, produced and delivered. The production process begins when a client logs into their personalized gateway after a BBN3 Video partner submits an order.

Requirements Mapping

The BBN3 Video Platform generates a series of simple questions to analyze complex creative factors. Answers are mapped against video style and length to define video requirements.

Dynamic Template Generation

The Dynamic Template Generator compiles requirements and matches them with an engineered storyboard pulled from the BBN3 Video database. A unique template is created outlining core elements of the video and its specifications.

Localized Production Hubs

Video assignments are posted to an Assignment Desk inside one of 22 distributed production hubs to handle scheduling and communications. Local videographers, editors and copywriters are selected and given guidelines to complete their portion of the assignment.

Element Production + Assembly

Individual elements such as interview clips, b-roll, script and voiceover are produced according to specifications and uploaded to the cloud. Each element is placed into the template then edited to adjust color, sound levels and to incorporate music, graphic and text treatments.