Google released the Penguin update in 2012 and, for a short while, the Internet business community was in a lot of flux. People were very worried about the affect that it would have on them. Part and parcel with this latest update concerns the extreme importance of social signals. It is still mainly about SEO but it is absolutely going to have an affect on the traffic you send to your site. Your business will not survive if you ignore this recent strong development. Obviously it’s trendy today but that doesn’t stop it from being important or increasing. Here are a few of the things you can do when you want to use social signals to help you with your SEO or with other applications.
When you’re talking about social signals, you have to talk about social channels too. This is a new form of consideration for optimizing for search. Don’t try to ignore this; it is only going to keep growing and there won’t be ways to ignore it in the future. Your different channels are very much intertwined which means that each one is going to have at least a tiny affect on all of the others. You have to remember that and it’s important to try to find ways to quantify those effects. For instance, how can you include Twitter and Facebook into your marketing? A bunch of businesses these days are utilizing the power of Twitter to beef up their traffic numbers on their Facebook business pages. It is important for you to find a way for yourself to do this too and, if you don’t want to, then you should be (at the very least) measure or try to track your current methods.
For internet marketers, it is no secret that it is very beneficial to keep things very simple for their prospective clients. You know how it is perceived when there are too many clicks in a single process, otherwise known as click stream. The same for social media engagement purposes when you place various widgets for sharing or following. This button is a good example because you can obtain a follow button very quickly. When someone clicks on the button, they can follow you at that very moment. Or, they have the option to click the button and like your Facebook page at that particular moment. One of the new buzz words is engagement. These days you must focus heavily on social engagement or keep your visitors engaged.
If you do not know how to use paid Twitter ads to promote your site, don’t worry because it is easy to do. Remember to set up a budget for the day and pick the right keywords. You have a market waiting for you on the Twitter site so you must sent the right Tweets to them. Twitter has an option of promoted tweet/ You can leverage this app and then produce promoted tweets.
The same thing can be done with Facebook. Facebook and other sites like this can be leveraged for branding and creating email marketing lists. Do not try to make direct sales at Facebook because you probably won’t be successful.
There’s really no reason to panic about Google, SEO, and social signals generation. Creating good content and making your blog readers will still get you a good ranking. Just take advantage of social signals and you will be okay.